MediaGuardian.co.uk | Press&publishing | Weeklies boost magazine sales growth
MediaGuardian.co.uk | Press&publishing | Weeklies boost magazine sales growth: "Weeklies boost magazine sales growth
Julia Day
Thursday June 29, 2006
The rise in popularity of weekly titles such as Nuts and Grazia has helped the consumer magazine industry record its highest rate of sales growth since 1989.
According to the Advertising Statistics Yearbook 2006, 1.44bn magazines were sold in the UK last year, up by 7.4% - or 100m copies - on the previous year.
Consumer magazine sales have now increased continuously since 2000, with total annual sales rising by 15.5% since then, the highest sales levels since 1989.
The boost in sales is attributed to the continued growth of the weekly magazine market.
Weeklies now account for 71.5% of all magazine sales, up from 68.2% in 2000, despite an average 10% increase in cover price between 2000 and 2005.
Phil Cutts, the director of marketing at the Periodical Publisher's Association, said: 'The market is continuously evolving to ensure magazines carry on appealing to their target audience.'
The combined effect of higher cover prices and increased sales meant that consumer expenditure on weeklies has risen by 27% in real terms over the same period, according to the figures released by World Advertising Resource Centre. This increase in magazine sales comes at a time when sale"
Julia Day
Thursday June 29, 2006
The rise in popularity of weekly titles such as Nuts and Grazia has helped the consumer magazine industry record its highest rate of sales growth since 1989.
According to the Advertising Statistics Yearbook 2006, 1.44bn magazines were sold in the UK last year, up by 7.4% - or 100m copies - on the previous year.
Consumer magazine sales have now increased continuously since 2000, with total annual sales rising by 15.5% since then, the highest sales levels since 1989.
The boost in sales is attributed to the continued growth of the weekly magazine market.
Weeklies now account for 71.5% of all magazine sales, up from 68.2% in 2000, despite an average 10% increase in cover price between 2000 and 2005.
Phil Cutts, the director of marketing at the Periodical Publisher's Association, said: 'The market is continuously evolving to ensure magazines carry on appealing to their target audience.'
The combined effect of higher cover prices and increased sales meant that consumer expenditure on weeklies has risen by 27% in real terms over the same period, according to the figures released by World Advertising Resource Centre. This increase in magazine sales comes at a time when sale"
posted by Misbourne Media @ 6:29 AM
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